Louis Vuitton takes a bold step into the web3 world by launching an NFT release! Significantly, this showcases their famous Trunk, called the “VIA Treasure Trunk.” This special offering opens up exciting opportunities for LV collectors, giving them access to immersive experiences and limited edition releases planned throughout the year. Let’s take a closer look!
TL;DR
Louis Vuitton NFTs: Own a Piece of Fashion History with the VIA Treasure Trunk
Luxury fashion brand Louis Vuitton is launching an NFT release that showcases its iconic Trunk, called the “VIA Treasure Trunk.” This exclusive NFT offering serves as a gateway for LV collectors. Markedly, it grants them exclusive access to immersive experiences and limited edition drops scheduled throughout the year.
The LV Trunk is renowned for its signature trunk-style luggage. Moreover, it has been instrumental in building the brand’s reputation and gaining worldwide acclaim. Originally introduced in 1858, LV luggage made a statement with its unique square shape and stackable structure. Its distinctive design distinguished it from the prevailing rounded-top luggage of the time, as it was primarily intended to allow water to run off.
So, how do we get hold of a Louis Vuitton NFT? The collection includes several hundred digital trunks, and you can join a waiting list to get access starting from June 8. Then, if selected, you can access the VIA portal on June 16. The price to participate is €39,000, which is around $42,000. Later, the Louis Vuitton NFTs will be eligible for resale on different NFT marketplaces.
Please note, you need to be in one of the target countries like the United States, Canada, France, the United Kingdom, Germany, Japan, or Australia, to participate.
Moreover, those who hold these tokens will not only have a digital version of their VIA Treasure Trunks but will also receive a physical replica of the trunk. This physical item will act as a key, giving them access to upcoming Louis Vuitton products and immersive experiences.
Fashion Forward: LV’s Web3 Journey and Blockchain Innovation
Louis Vuitton has been actively embracing web3 technologies and NFTs for some time. In March 2019, Louis Vuitton’s parent company, LVMH, joined the Aura Blockchain Consortium. Markedly, this included other luxury brands like Cartier and Prada. Their goal was to promote transparency and traceability by advocating for a global blockchain solution accessible to all luxury brands.
Additionally, in August 2021, Louis Vuitton launched Louis the Game. Significantly, this is a free educational experience that allows users to learn about the history of the company.
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