Binance joins hands with football superstar Cristiano Ronaldo for NFTs

  • Binance said that it will be releasing the first Ronaldo NFT collection by the end of this year.
  • The news of Ronaldo partnering with Binance spread like a wildfire among his fans and the crypto NFT community.

Crypto exchange Binance sealed one of its biggest deals in history. On Thursday, June 23, the crypto exchange announced its partnership with football superstar Cristiano Ronaldo.

As per reports, this is a multi-year joint marketing agreement between Binance and Ronaldo. As part of the deal, Binance will be producing Ronaldo NFT collections every year, released exclusively on the Binance NFT marketplace. Binance will release the first Ronaldo NFT collection later this year. Also, registered Binance users in some select countries will be able to purchase these collections using Binance Pay.

As part of the partnership, Binance will be launching a global promotion introducing Web 3 to Ronaldo’s global fans and offering them a compelling entry point in the world of NFTs. Speaking of the development, Cristiano Ronaldo said:

Proud to be partnering with @binance. Together we’ll give you the opportunity to own an iconic piece of sports history. I’m excited to take this journey with all of you. Let’s change the NFT game with Binance.

Nothing is more important to me than the fans, so the idea of bringing unprecedented experiences and access through this platform is something that I wanted to be a part of. I know the fans are going to enjoy the collection as much as I do.

The rise of sports NFTs

Non-fungible tokens (NFTs) have created a massive rage in the crypto space over the last year. NFTs sales have skyrocketed and the sports industry is making the most of it. The sports industry has been capitalizing on the NFT wave in the best possible manner.

These NFTs can represent anything like sports cards, unique game moments, and much more. Binance said that this partnership will allow them to take “sports fandom” to the next level. Commenting on this new partnership. Binance Founder and CEO “CZ” (Changpeng Zhao) said:

Cristiano Ronaldo is one of the world’s best footballers, and has transcended sport to become an icon in multiple industries. He has amassed one of the world’s most dedicated fan bases through his authenticity, talent, and charity work. We are thrilled to provide his fans with exclusive engagement opportunities to connect with Ronaldo and own a piece of iconic sports history.

The news of the announcement spread like a wildfire among Ronaldo fans on Thursday. Zoomph, the partnerships analytics firm said that Ronaldo’s Twitter and Instagram posts saw 48 million impressions in just the first week.

Sports legends are increasingly getting closer to the world of NFTs. Lionel Messi’s French soccer club Paris Saint-Germain is working towards building its own metaverse and NFTs.

Source link

Related Posts

How Shiba Inu’s Stablecoin SHI Will Evade Collapse Like Terra’s UST?

Shiba Inu News Shytoshi Kusama announced the launch of stablecoin SHI in a ground-breaking Shiba Inu update. SHI’s current version beats Terra’s UST and Tron’s USDD, and…

Controversial mixer Tornado Cash open-sources UI code

Popular cryptocurrency mixer Tornado Cash has fully open-sourced its user interface (UI) code — a move its developers say fulfills their mandate of complete decentralization and transparency. …

‘We Don’t Brag About Numbers; We’re the Largest,’ Says Binance CEO

News Changpeng Zhao argued that Binance has the largest reserve in the industry, yet they don’t brag about it. Binance will be implementing zero-fee trading for BTC…

UK prime minister announces departure following mass resignations

Boris Johnson, who has been the prime minister of the United Kingdom since 2019, said he will step down as leader of the country’s Conservative Party but…

Solana Increased by 13.33%, Will it Keep Increasing?

Solana (SOL) has had a 13.33% increase in 3 days. The current SOL price is near 200 EMA in the 1D timeframe. According to CoinMarketCap, the price…

Bitcoin faces Mt. Gox ‘black swan’ as trustee prepares to unlock 150K BTC

Bitcoin (BTC) faces a new selling threat in the near future as users of defunct exchange Mt. Gox prepare to get their BTC back. In fresh correspondence…

Leave a Reply

Your email address will not be published.