TLDR
- HashKey Group has partnered with Catizen, a Telegram-based GameFi project on the TON ecosystem
- Catizen has amassed over 29 million global users in 150 days, with 3.5 million daily active users
- HashKey will provide regulatory guidance, technical support, and compliant digital asset services to Catizen
- The partnership aims to develop next-generation GameFi products and global digital entertainment infrastructure
- This collaboration is part of HashKey’s broader strategy to expand in the TON ecosystem, following their April partnership with the TON Foundation
HashKey Group, a leading digital asset financial services provider in Asia, has announced a partnership with Catizen, a rapidly growing Telegram-based GameFi project on The Open Network (TON) ecosystem.
This collaboration marks HashKey’s first venture into Web3 partnerships and signals a major step forward in the development of next-generation GameFi products and global digital entertainment infrastructure.
Catizen, a play-to-earn game that incorporates AI, GameFi, and Metaverse elements, has experienced explosive growth since its launch.
In just 150 days, the game has amassed a global user base of over 29 million, with daily active users peaking at 3.5 million. The game’s success is further evidenced by its 1.8 million on-chain users and 2.1 million Telegram Premium users, numbers that continue to grow rapidly.
Ben El-Baz, Managing Director of HashKey Global, expressed enthusiasm about the partnership, stating,
“As a phenomenal product in the GameFi sector in 2024, Catizen offers possibilities for the future development of next-generation GameFi. We are excited to continue participating in the global digital entertainment industry innovation based on our collaboration within the TON ecosystem.”
The collaboration will leverage HashKey’s licensed exchange, HashKey Global, to provide Catizen’s community with compliant and reliable digital asset services. This move is expected to bridge the gap between traditional gamers and the Web3 space, potentially accelerating the global adoption of blockchain technology in gaming.
Tim Wong, Chairman of the Catizen Foundation, highlighted the significance of the partnership:
“This collaboration marks a significant milestone for Catizen, enabling us to provide our 29 million global community members with enhanced, compliant, and reliable digital asset services. Together, we are poised to revolutionize the Web3 gaming landscape.”
HashKey Group’s role in this partnership extends beyond just providing financial services. The company will offer regulatory guidance, technical support for blockchain infrastructure operations, and advisory services to Catizen.
This comprehensive support aims to enable Catizen to bring more innovative products to the TON ecosystem and global players, further promoting the application of blockchain technology in the global digital entertainment field.
The scope of the collaboration is broad, encompassing gamified experiences in digital finance, a joint HSK airdrop campaign, animal protection initiatives, and social responsibility efforts. These initiatives are designed to optimize both parties’ product portfolios and service capabilities while expanding their global communities.
This partnership is part of HashKey Group’s broader strategy to become a key infrastructure builder in Asia’s Web3 digital entertainment ecosystem. In April 2024, HashKey entered into a strategic partnership with the TON Foundation to further develop the TON ecosystem.
This latest collaboration with Catizen builds on that foundation, leveraging the rapid growth of the TON ecosystem to create unique Web3 gaming experiences for global players and digital asset users.
The partnership also reflects the growing trend of integrating blockchain technology with popular messaging platforms. Catizen’s success on Telegram demonstrates the potential for Web3 applications to reach massive audiences through existing social media channels.
As the digital asset and gaming industries continue to converge, partnerships like this between HashKey and Catizen are likely to play a crucial role in shaping the future of GameFi and digital entertainment.
By combining HashKey’s regulatory expertise and financial services with Catizen’s innovative gaming platform and large user base, this collaboration has the potential to set new standards for Web3 gaming experiences and accelerate the adoption of blockchain technology in the entertainment sector.
