Netflix Goes Starry Again – Builds ‘Gray Man’ Metaverse in Decentraland



Netflix has yet shown a tremendous marketing move to connect to their fan base across the Metaverse market. Netflix’s Latin American division has shook hands with the Electric Factory backed by the Decentraland Foundation. The business developer team at The Electric Factory stated that it is an exploratory process. 

Netflix Going Superspeed

The video streaming behemoth Netflix has finally stepped into the Metaverse market to connect with the fans in a close counter. Netflix is stepping into Decentraland’s metaverse targeting two motifs: first, to promote ‘The Gray Man’ – new action movie starring Ryan Gosling and Chris Evans and second is to connect with their fans virtually in the best way possible. 

Netflix’s 45- pack Decentraland activation can properly be considered as a ‘metaverse mission’. The Decentraland recreated a scenery from a movie scene. The scene revolves around a maze testing the users knowledge about the movie wherein the users must navigate along the way. 

Blockwork’s team offered a demo from the Netflix Metaverse alongside Martin Shibuya, Director at the Decentraland Foundation, and Diego Alvarez, senior business developer at the Electric Factory and the man behind the game development. 

Netflix and Decentraland Turns Gray

There can be multiple ways to access the metaverse, however the best way is duplicating the original scenes from the film. This is a perfect move to lure people who have seen the movie and even those users who are interacting in the maze in Decentraland. 

Netflix and Decentraland have created a space for some major brands to enter the metaverse, but now they don’t have to buy a virtual land, rather they can rent it.According to the sources, Decentaland claims that 2000+ users have passed the maze in the first week at an early stage. Once the users complete the maze they can unlock various in-game features. This includes free wearables, instantly adding up to the user wallet, including three choices Sierra Six jacket, Lloyd’s mustache, and polo shirt and more. 

Related Posts

3 CRYPTOCURRENCIES THAT WILL RULE THE INDUSTRY IN THE NEXT 5 YEARS

Introduction Volatility and unpredictability, which formerly enticed young people to invest and profit quickly, have now backfired. Recently, the cryptocurrency market plummeted spectacularly, sparking panic and dread…

The 3 Most Viable Options In The Current Crypto Market Recession: Quilvius, Ripple, And Solana

Although the benefits of crypto appear attractive, there are significant online concerns as well. The current crypto crash is the second significant crypto fall in less than a month….

Ethereum Scaling Platform Polygon Topped 37,000 Decentralized Apps This Year. Can Youniverze Finance Keep Up?

While the crypto market is making a U-turn, many have feared that the realm of DeFi will not recover from the abrupt downfall. The main reason behind…

$50,000 Added To Gnox (GNOX) Treasury To Keep Up With Bitcoin (BTC) And Cardano (ADA) Uptrend

The crypto community has been excited by the Bitcoin and Cardano uptrend, but Gnox’s project team has taken additional steps to ensure that it keeps up with…

Uniglo (GLO), Algorand (ALGO), and Flow (FLOW) Could Turn Bullish Late October

In a market that is flooding red because of rising inflation, high costs, and depreciating fiat money, many people are looking for viable options for investment. While…

Are XRP and BTC Being Offered as Rewards by Japanese Banks? –

Andrew is a blockchain developer who developed his interest in cryptocurrencies while his post-graduation. He is a keen observer of details and shares his passion for writing…