Top 5 Pollfish Alternatives in 2023

Figure 1. Global market research revenue between 2015-2023

Source: Statista

Global market research size almost doubled in the last 10 years (See Figure 1). Companies use various survey software to conduct market research and collect feedback, but gathering these insights is only half the battle; the real challenge lies in recruiting the right participants for your surveys. Participant recruitment services have emerged as a game-changer in this domain. These platforms not only streamline the process of data collection but also ensure that the feedback is genuine, targeted, and actionable.

Survey participant recruitment platforms help companies in data collection for:

In this article, we provide businesses a benchmark on Pollfish survey participant recruitment service alternatives, and a comprehensive review of features provided by each vendor.

> Top 5 Pollfish alternatives

Note: The survey audience category only exists on Capterra review platform. We relied on Capterra, Pollfish, and its alternatives’ websites to have a holistic picture of Pollfish’s capabilities.

Pollfish evaluation

Pollfish is a market research service that emphasizes a mobile-first strategy and provides real-time responses from more than 250 million respondents worldwide.

• Audience size: Over 250 million.
• Global Presence: 160+ countries targeted globally.
• AI Training Data: Not a primary focus.
• Computer Vision: Not mentioned.
• Audio and Natural Language Processing: Not mentioned.
• Data Creation: Surveys are their primary data collection method.
• Quality Assurance: Comprehensive system of quality checks.
• Experience: Not explicitly mentioned.
• Certifications: Not mentioned.
• Services: DIY market research, A/B testing, templates, advanced questionnaire logic.

Pros

• The setup is easy.
• The user interface is simple and intuitive.
• There are various survey question types that provide flexibility for the customers.

Cons

• There is no option to attach media in the surveys.
• Bots can react to surveys, decreasing the reliability and the quality of results.

Source: Capterra

• Analytics and reporting functions can be improved.

Source: Capterra

Appinio evaluation

Appinio is a market research platform that provides organizations with rapid insights. Appinio, with a focus on providing real-time feedback, gives businesses the resources they need to understand their market and make informed decisions by conducting surveys.

• Audience size: They have more than 6 million respondents.
• Global Presence: Not explicitly mentioned.
• AI Training Data: Not a primary focus.
• Computer Vision: Not mentioned.
• Audio and Natural Language Processing: Not mentioned.
• Data Creation: Primarily through surveys.
• Quality Assurance: Superior data quality due to intrinsically motivated respondents.
• Experience: Trusted by over 2,000 companies.
• Certifications: Not mentioned.
• Services: Market research, intuitive analytics, and AI-powered insights.

Clickworker evaluation

With more than 4.5 million users worldwide, Clickworker is a platform that uses its global community to collect, evaluate, and label data with a primary focus on AI training data.

• Respondents: They have over 4.5 million Clickworkers.
• Global Presence: Clickworkers are based in 136 countries worldwide.
• AI Training Data: Specializes in generating high-quality AI training data.
• Computer Vision: Provides image and video datasets while collecting data.
• Audio and Natural Language Processing: Offers datasets for AI systems to interact and analyze human language content.
• Data Creation: Uses the Clickworker-App to create and transfer audio, video, and image datasets globally.
• Quality Assurance: Rigorous qualification process and top-notch quality assurance measures.
• Experience: Over 15 years of micro-task expertise.
• Certifications: ISO 27001 certified, 100% GDPR compliant.
• Services: AI datasets, SEO content services, surveys, internet & web research services, product data management, and more.

Netigate evaluation

Netigate is a comprehensive feedback platform that focuses on both customer and employee experiences. With over two decades of experience, Netigate empowers organizations to make informed decisions based on customer feedback.

• Audience size: Not explicitly mentioned.
• Global Presence: Not explicitly mentioned.
• AI Training Data: Not a primary focus.
• Computer Vision: Not mentioned.
• Audio and Natural Language Processing: Not mentioned.
• Data Creation: Primarily through surveys.
• Quality Assurance: Not explicitly mentioned, but the platform emphasizes the value of authentic understanding of people.
• Experience: Backed by 20+ years of experience.
• Certifications: 100% GDPR compliant & ISO 27001 certified.
• Services: Surveys, customer experience, employee experience, and personalized survey consulting services.

Qualtrics Core XM evaluation

Qualtrics CoreXM is a robust platform designed to gather, analyze, and act on business insights. With a suite of tools, Qualtrics offers businesses the ability to understand their market and make data-driven decisions.

• Audience size: Not explicitly mentioned.
• Global Presence: Not explicitly mentioned.
• AI Training Data: AI-powered analytics and embedded machine learning.
• Computer Vision: Not mentioned.
• Audio and Natural Language Processing: Text iQ for analyzing open-text feedback.
• Data Creation: Primarily through surveys.
• Quality Assurance: AI-powered bot and fraud detection, data cleaning, and survey quality checks.
• Experience: Used by many leading brands.
• Certifications: GDPR, ISO270001, Privacy Shield, and more.
• Services: Market research, survey intelligence, pre-built survey templates, and more.

SurveyMonkey Audience evaluation

SurveyMonkey Audience is a platform that provides businesses with the tools to conduct market research and gather insights from a vast global survey panel.

• Audience size: Access to an audience of more than 175 million people.
• Global Presence: Over 130 countries.
• AI Training Data: Not a primary focus.
• Computer Vision: Not mentioned.
• Audio and Natural Language Processing: Not mentioned.
• Data Creation: Primarily through surveys.
• Quality Assurance: AI-powered bot and fraud detection, regular updates to respondent profiles, and data cleaning.
• Experience: Trusted by 60M+ global users, including 95% of the Fortune 500.
• Certifications: Not mentioned.
• Services: Market research, audience targeting, and rapid insights.

Questions to Ask Before Purchasing Survey Participant Recruitment Services

1- Does the platform offer a diverse and representative sample?

A diverse sample ensures that the feedback represents a wide range of perspectives, leading to more comprehensive and unbiased results.

2- How does the platform combat bots or fake respondents?

Bots or fake respondents can skew survey responses. Ensuring genuine feedback is crucial for accurate and actionable insights.

3- Are tailored survey designs and media attachments allowed?

Customization options allow businesses to design surveys that align with their specific research objectives and engage respondents effectively.

4- How does the platform ensure data protection compliance?

With increasing concerns about data privacy, it’s essential that platforms adhere to regulations, protecting both the business and the respondents.

5- What is the platform’s pricing structure?

Understanding the pricing model helps businesses budget effectively and ensures there are no hidden costs.

6- How quickly does the platform deliver results?

For businesses with time-sensitive projects, the speed of survey data collection and analysis can be a determining factor in choosing a platform.

7- What quality assurance processes are in place?

Quality assurance ensures the reliability and accuracy of survey results, making the insights more trustworthy.

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