The release is part of Labs’ broader strategy to acquire non-American users.
Uniswap Labs, which develops the Uniswap decentralized exchange, released its Android app to roughly 430,000 users who signed up for a waitlist today.
The release is part of Labs’ broader strategy to acquire non-American users. While iOS, Apple’s mobile operating system, has nearly a 58% market share in the U.S., Android devices have over 70% market share worldwide.
“The demand for an Android app has been really, really loud from our users,” Callil Capuozzo, Uniswap Labs’ VP of design, said in an interview. “We have a huge global user base who primarily use [the] platform.”
Capuozzo developed Uniswap’s swap interface, which is open source and has since inspired countless copies.
As part of the international thrust, Labs is also upping the number of languages offered in its iOS offering to six — Chinese, Japanese, Spanish, Portuguese, and French will now be offered in addition to English. The Android app will also be available with these languages.
Capuozzo pushes for a broader view of “user experience,” which he says isn’t just interfaces and protocols. Listing good translations, customer support, and deploying to multiple platforms are also part of good UX, he said.
“The biggest tech companies in the world, Apple and Google, what they’re really good at is building products that more people have access to and can use,” the designer said.
Labs has been making moves which differentiate the company from the underlying protocol. Last month, the company introduced a 15 basis point fee on certain tokens last month and has since generated nearly $1M in revenue thanks to the change.
Like with the iOS app, Labs will implement the interface fee on the Android app.
“Basically it means we live or die [based] on how great our products are,” Capuozzo said.