Zoho Survey Evaluation & Top 10 Survey Tool Alternatives

3 Mins read

The American Customer Satisfaction Index stood at 75% in Q3 2023, marking a slight uptick from the previous year.1 Consistently surveying customers is the key to understanding customers’ level of satisfaction and a prominent player in the survey software field is Zoho Survey. While it’s a robust tool, Zoho Survey has some limitations such as lacking advanced AI for data quality control, offering limited options for multilingual surveys, and providing restricted customer support.

This article delves into the capabilities of Zoho Survey, highlighting its strengths and weaknesses. We also present a list of alternative survey tools, providing businesses with options to explore other software solutions that might better align with their specific survey needs.

Top 10 Zoho Survey alternatives

Note: With Zoho Survey and resonio by Clickworker (sponsored) at the top, we’ve alphabetically listed the vendors.

*Data used here was gathered from software review platforms such as G2, Capterra, and Trustradius.

Check out Zoho Survey alternatives deep dive for top providers such as Qualtrics and SurveyMonkey.

Feature comparison of top 10 Zoho Survey alternatives

*Based on vendor claims.

**Jotform and SurveySparrow offer 24/7 support only for Enterprise subscriptions.

If interested, here are our data-driven lists of survey participant recruitment services and survey tools.

Zoho Survey evaluation

Zoho Survey, a comprehensive feedback management platform, was launched in 2013. It started as a simple survey builder and evolved over time​​. As of November 2023, Zoho Survey is serving more than 25,000 users across more than 50 countries, including over 4,000 enterprise users​​.

What is the difference between Zoho Survey and Zoho Forms?

Choosing between Zoho Survey and Zoho Forms depends on your specific needs. Zoho Survey is tailored for creating detailed surveys to gather feedback and analyze responses, offering advanced analytical tools ideal for market research or customer satisfaction surveys.

On the other hand, Zoho Forms is better suited for straightforward data collection tasks like event registration or lead generation, focusing more on efficient data gathering rather than in-depth analysis. Your choice should align with whether your primary goal is detailed survey analysis (Zoho Survey) or simple data collection and management (Zoho Forms).

Key features

  • Question types: Zoho survey builder features more than 25 question types ranging from star ratings to matrix choices.
  • Survey analytics: Offers enhanced analysis features, including a simulation count dropdown and customizable label options within the Customize popup.
  • Personalized emails: Users can set personalized email addresses for the reply-to field in trigger emails, streamlining communication.
  • Survey customization: The pre-populated feature includes multiple textboxes, contact information, and full name questions. This allows survey creators to customize each field’s pre-populated value, offering a more personalized survey experience to respondents.
  • Mobile app functionality: Their mobile app can be used to create surveys and survey responses.
  • Reporting: Zoho Survey offers trend reporting functions and users can easily get instant and custom reports.


  • Many users report that integration with third-party applications is simple and numerous alternatives are available.2
  • Users appreciate Zoho’s survey analytics function (see figure below).
nTJhbM3UI921GJXRz 2atnX WSQy9nEwyeUY6GfNgzLNXFoDXn9L3HP0LDBFndaqE5fptQKJ ldSI2IoYmW80suNdheK3vOSxz9Pnf708ms1K4VEj9DHUN oG bMLoS6qAWZaygTsunDumPoSBc Zk

Source: G23

  • Users state that the predefined templates provided by Zoho makes the online survey creation process fast and easy (see figure below).
4yVf8g3vMPA4tP4JRKkpd09PMCTKdLimpYOIn l6dGxLYEbYBBv 6eFsbijeqdwqyB 4C0JTfVXGunC5S7ZgpAXdIqet0rLp9uTUrIS8K8VFjRuUm46gpoa3WKqVmasBkci57gB3JZvLToVT Clz3YA

Source: G24


  • Low-tier plans include a limited number of survey responses which would be problematic especially when large sample size or various numbers of surveys are required (see figure below).
zSkZEIM 3LRHO 0Mr3nW3 FHtWkQRI969aMfGbInuknzYSaxxOfpFLuGke1 Eur9Ip2mIALkBTsw5y461n

Source: G25

  • Some users state that the integration of AI-powered capabilities would provide a better user experience (see figure below).
L mW9MwBgkaYkwKb aINd25Z HeOq2OHK4t5M6RxLknUyc3ym S4vQekN9JveZki6EgsXYzjMT0TtUdndgni9WOb04eJacT3tIiJTDkW83K2yFzRSrZfeFHdX6vkJmyl0VUI9Ghf5hFYsgzc0 NTsjY

Source: G26

  • Some users state that the survey respondents’ pool could be more targeted (see figure below).
6Mugua76PuOedkV9tXxnNlDkRyhBtTF7 0ykFiSEdVpe ABOMmJgPER jwZsDyLCYCnOPR4Z8B M2R2FjgOytfSpTmiC6 7803bZyNnzQh0gbMAQRGfvYwC5N

Source: G27

  • Some features such as integration with Google Sheets to analyze data and email notifications are only available in Pro versions.8
  • Some users state that the tech support provided is not the best quality and the response time could be long.910
  • Users complain about the pricing structure as there is no pricing plan for especially small businesses.11
  • If you need customer service in a language other than English, a language barrier exists.12

Further Reading

For those interested, here is also our data driven list of market research tools.

If you need help in your survey tool vendor selection, don’t hesitate to reach us:

Find the Right Vendors

  1. Press Release National ACSI Q3 2023“. American Customer Satisfaction Index. November 7, 2023. Retrieved November 19,2023.
  2. Zoho Survey Reviews 2023“. G2. Retrieved November 19,2023.
  3. Zoho Survey Reviews 2023“. G2. Retrieved November 19,2023.
  4. Zoho Survey Reviews 2023“. G2. Retrieved November 19,2023.
  5. Zoho Survey Reviews 2023“. G2. Retrieved November 19,2023.
  6. Zoho Survey Reviews 2023“. G2. Retrieved November 19,2023.
  7. Zoho Survey Reviews 2023“. G2. Retrieved November 19,2023.
  8. Zoho Survey Reviews 2023“. G2. Retrieved November 19,2023.
  9. Zoho Survey Reviews 2023“. G2. Retrieved November 19,2023.
  10. Zoho Survey Reviews 2023“. G2. Retrieved November 19,2023.
  11. Zoho Survey Reviews 2023“. G2. Retrieved November 19,2023.
  12. Zoho Survey Reviews 2023“. G2. Retrieved November 19,2023.

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