Ethereum Name Service Announces Partnership With Top DNS Provider GoDaddy

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The partnership comes despite ENS suing GoDaddy in 2022.

Ethereum Name Service, a registry service allowing users to associate Ethereum wallet addresses with easily readable “.eth” domains, has inked a deal with GoDaddy, the leading internet domain registrar.

Announced on Feb. 5, GoDaddy domain name holders can now easily link their addresses to Ethereum Name Service (ENS) names without requiring technical expertise or incurring additional fees.

GoDaddy allows customers to purchase easily readable Domain Name System (DNS) addresses linked to Internet Protocol (IP) addresses to improve the user experience for internet users.

“This collaboration signifies a major step toward bridging the gap between the Domain Name System (DNS) and blockchain technology,” ENS said.