Game distributor G2A opens gaming-focused NFT marketplace

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Digital game vendor G2A has recently launched a marketplace for nonfungible tokens (NFTs) linked to Web3 games to expand its offerings by adding gaming NFTs to its wider collection of gaming software. 

According to a press release sent to Cointelegraph, the new venture launched on Nov. 15 is aimed at giving exposure to Web3 and NFT games that the G2A team has curated. With this, gamers will have the chance to see what blockchain gaming offers and be shown NFTs from games partnered with G2A.

Bartosz Skwarczek, the CEO of the G2A Capital Group, said in a statement that they have been following the development of the blockchain gaming sector since the advent of NFT gaming project Cryptokitties. As they watched, they discovered that gamers already engage with the sector despite some believing that gamers hate crypto. He explained: 

“It turned out that players are quite familiar with the blockchain gaming industry, and a significant portion of them already play Web3 games and have even engaged in NFT trading from games.”

Because of this, the game vendor launched G2A Geekverse to provide an online space for fans of Web3 games. Skwarczek added that within this space, gamers will “find information about the best Web3 games” and “have the opportunity to buy and sell digital assets associated with these games.”

Related: Roblox CEO ‘dreams’ of in-game cross-platform NFTs and digital objects

Traditional gaming distributors have been warming up to Web3 gaming since 2023. In July, the Google Play Store started to accept NFT games with certain restrictions. According to its team, they will allow games that offer NFTs for sale or to earn. However, the app distributor has clarified that they will not allow gambling with NFTs within their platform.

Apart from Google Play, video game developer and publisher Epic Games has shown openness regarding Web3 gaming. On June 22, the Epic Games Store listed Gods Unchained, an NFT collectible trading card game with comparable gameplay to popular titles like Magic: The Gathering and Hearthstone. The game store is also on track to list another blockchain-based game called Illuvium on its game marketplace on Nov. 28.

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