Kraken partners with Atlético de Madrid

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We are delighted to announce we are the Official Crypto and Web3 Partner of Atlético de Madrid, one of Spain’s most iconic football clubs. Starting with the 2024 season, we are also the Official Sleeve Partner for all Atlético de Madrid men’s and women’s football shirts.

The partnership aims to merge the worlds of sports and web3, unlocking greater opportunities for both Spanish football fans and our crypto clients. We look forward to leveraging our respective strengths to drive global innovation and fan engagement.

“Kraken and Atlético de Madrid believe crypto and football both have the potential to transform lives,” said Kraken Chief Marketing Officer Mayur Gupta.

“We’re proud to partner with such a distinguished football club, which equally recognises that success requires a meticulous focus on its own processes. We’ve put in nearly 13 years to become one of the most trusted crypto platforms and we look forward to collaborating with Atlético de Madrid to educate more people about the true potential and value of crypto.”

Atlético de Madrid Chief Revenue and Operating Officer Óscar Mayo lauded the common values that the two organizations share.

“At Atlético de Madrid, we aim for innovation and technology, and Kraken is the ideal partner to help us reach these objectives. We are sure that this partnership will ensure that our fans enjoy a digital experience which extends beyond matchdays at the stadium.”

As one of the earliest and most trusted crypto platforms, Kraken is committed to driving awareness, education and understanding of crypto globally. Similar to the fan and client experiences we already deliver with Williams Racing Formula 1, Atlético de Madrid’s global fan base will see engaging initiatives such as Web3 projects, live activations and community outreach programs.

These materials are for general information purposes only and are not investment advice or a recommendation or solicitation to buy, sell, stake, or hold any cryptoasset or to engage in any specific trading strategy. Kraken makes no representation or warranty of any kind, express or implied, as to the accuracy, completeness, timeliness, suitability or validity of any such information and will not be liable for any errors, omissions, or delays in this information or any losses, injuries, or damages arising from its display or use. Kraken does not and will not work to increase or decrease the price of any particular cryptoasset it makes available. Some crypto products and markets are unregulated, and you may not be protected by government compensation and/or regulatory protection schemes. The unpredictable nature of the cryptoasset markets can lead to loss of funds. Tax may be payable on any return and/or on any increase in the value of your cryptoassets and you should seek independent advice on your taxation position. Geographic restrictions may apply.

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