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Takeda is one of the largest pharmaceutical companies in Asia, with its headquarters in Tokyo, Japan. It currently ranks among the top 20 global companies in terms of revenue and has taken steps to develop its brand using the new technologies offered by the Web3 industry, such as the Metaverse and NFTs.
The brand, which also has a presence in Europe and the United States, recently filed two trademark applications to enter the blockchain ecosystem with the aforementioned technologies.
On June 9, 2023, Takeda submitted the trademarks to the United States Patent and Trademark Office (USPTO), outlining its plans to create and launch virtual products such as pharmaceutical preparations, medical devices, healthcare, and medical services for different virtual environments.
The registered trademarks also indicate the Japanese brand’s intention to offer non-fungible tokens and online retail services using virtual or mixed reality software. This will allow customers to purchase and store digital products related to the company’s top-tier pharmaceutical services.
The news was shared by renowned trademark attorney Michael Kondoudis, who specializes in NFT and Metaverse-related applications from major brands worldwide, through his official Twitter account.
However, Takeda is not the only pharmaceutical company expressing interest in the Web3 technology world. For example, in March 2022, iMining Technologies announced that its subsidiary, Metaverse Advisory Group (MAG), formed a strategic partnership with Noman Qureshi to assist Pharmacy Group in developing Metaverse-related strategies.
In the same month, CVS Pharmacy filed four trademark applications for CVS, CVS PHARMACY, CVS HEALTH, and the CVS heart logo, clearly demonstrating the brand’s intentions to enter the digital and technological industry with its products and services.
Lastly, in May 2022, Metabloxz partnered with Kronans Apotek, one of the leading pharmacy chains in Sweden, to create the first pharmacy in the Metaverse.
Written by Rodrigo Catalán (TW: @RodrigoCatalanB) for NFT Express.
